DESIGN A BETTER BUSINESS
“The beauty of taking a design approach is that everything starts with the human factor. You base your entire discovery process on a real need about real people. If you try to build a business that’s not grounded on that, you’re building the business on sand.”
—Corey Ford, Founder and Managing Director, Matter Ventures
A new reality set in. There was no 'they' to teach me: I was the they.
When I graduated from college, I was determined to change the world. It was 1993 — Bill Clinton’s exciting first year as president — and I headed to Washington DC ...