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A COMPREHENSIVE
VISUAL FIELD GUIDE

How do we learn how to be the resilient, generative, flexible leaders that are required for today’s complex and uncertain world? What does it take to blend improvisation and planning into a new way of working that is as adaptive as the strategic challenges that we face? 

Whether you're a business leader, aspiring entrepreneur, corporate innovator, growth investor, social impact change agent or enterprising student, Design a Better Business is the comprehensive guide to the new tools, skills and mindsets required to master ambiguity and create value from uncertainty.

Design a Better Business introduces readers to the double loop design process, a practical approach to creating and growing value using collaborative and generative practices that anyone can learn and immediately try with their organizations. 

With detailed visual guides to over 20 strategic tools and 48 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, Design a Better Business is the most comprehensive and practical guide on how to launch and sustain innovation as a discipline in your organization.

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